In 1997 Tom Peters wrote a perceptive article in Fast Company on personal branding, The Brand Called You: “It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.” Fast forward 13 years with the growth of free blogging software and social networking sites it’s possible to reach new audiences (recruiters) with Brand You with no real cost. By publishing your own blog you are demonstrating committment or something different to other candidates.
Brand you
In 1997 Tom Peters wrote a perceptive article in Fast Company on personal branding, The Brand Called You: “It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.” Fast forward 13 years with the growth of free blogging software and social networking sites it’s possible to reach new audiences (recruiters) with Brand You with no real cost. By publishing your own blog you are demonstrating committment or something different to other candidates.